Brand Guidelines
Download a variety of logos and advertising materials, perfect for social media, events, personal projects and for promoting our affiliate program! Take advantage of our guidelines and promotional assets and showcase your support for VPSBG!
Brand Guidelines
Welcome to the official VPSBG brand asset library! Here you'll find a different selection of our logos, and visual materials, designed to be used in marketing, editorial, and promotional content. You can also take advantage of our additional graphic elements and media resources to show your support for our services across various platforms and channels.
If creating your own assets, please refer to the usage guidelines outlined in our Brand Guidelines to ensure correct and respectful use of all VPSBG branded elements.
Our Identity
What defines us at VPSBG is our aspirations to deliver exceptional cloud hosting solutions without compromising customer privacy. We've always been driven by our passion for technology and our belief that privacy is a fundamental human right. This is why our infrastructure is built with power, reliability and full transparency in mind.
Restrictions & Legal Notice
Our brand reflects the values we stand for - privacy, trust, and transparency. To protect that, we strictly prohibit the use of our logos, visuals, or brand materials in the following cases:
- Illegal or law-breaching projects (Bulgarian, EU, or international law)
- For personal gain outside of our official affiliate program
- In misleading, harmful or inappropriate contexts
Unauthorized or inappropriate usage will result in legal action. If you're unsure whether something isn't right, feel free to contact us - we're here to help.
Logo
Whenever possible, the VPSBG logo should appear in blue on a white or light background - this ensures clarity and brand consistency. In cases where a blue background is used or when higher contrast is needed, the logo may appear in white. These colour combinations are presented in order of priority and should not be altered. Avoid placing the logo on colours or visuals that reduce legibility or misrepresent the brand. By downloading our assets, you agree that you will not use VPSBG advertising materials for any illegal actions or personal monetary gain that does not follow our affiliates policy.
Secondary Logo
Our secondary logos are simplified versions of the primary mark, designed for use in limited space or specific layouts where the full logo can't be placed.
Safe Zone
To keep the VPSBG logo clear and impactful, make sure to always leave enough space around it. This safe zone protects the logo from overcrowding, visual noise and from overlapping with other elements.
Affiliate Program Assets
Looking to promote our services through our affiliate program? Download our ready-to-use promotional package, featuring a large set of custom banners in the most popular sizes across the Web!
Colour Palette
Our core palette consists of four key colours – Dark Midnight Blue, Dodger Blue, Hawkes Blue, and Saffron Mango. These tones form the foundation of our visual identity, reinforcing our focus on privacy, security, and performance for our brand.
Dark Midnight Blue
Hawkes Blue
Dodger Blue
Saffron Mango
Colour Accessibility
The colour combinations shown here meet the WCAG AAA standard, ensuring readability and inclusive access for every user.
White Text
WCAG AAA
Light Blue Text
WCAG AAA
White Text
WCAG AAA
Midnight Blue Text
WCAG AAA
Black Text
WCAG AAA
Black Text
WCAG AAA
Brown Text
WCAG AAA
Midnight Blue Text
WCAG AAA
Black Text
WCAG AAA
White Text
WCAG AAA
Typography
Typography is a key part of how we communicate as it gives structure, rhythm and personality to our message. At VPSBG, we use Poppins and Inter to ensure clarity, consistency, and a modern, approachable feel.
H1 Title Case
Poppins Semi Bold
H2 Title Case
Poppins Semi Bold
Poppins Regular
Body
Poppins Semi Bold
Poppins Regular
H1 Title Case
Inter Semi Bold
H2 Title Case
Inter Regular
Body
Inter Semi Bold
Inter Regular
Tone of Voice
Our tone of voice showcases our brand identity, reinforcing our privacy-first policy. We always communicate in a reliable, relatable way, maintaining a high level of professionalism, while also remaining approachable, empathetic and understanding of the challenges that users face. This is why our tone is always optimistic, focusing on providing the best possible solutions for our users. At the end of the day, we are all human, and we are always here to offer support and be the technical partner that you can count on.
Looking for Extra Advertising Materials?
If you need some additional marketing materials, you can always reach out to our design team and we'll get you some extra assets.