Whether you have an existing website representing your business, or you are in the process of creating one, it is important to consider launching a mobile version along with the desktop one. Of course, it can be done in many ways using a separate CMS, API, a plugin, or something else depending on your knowledge, budget, and desirable goals. If you are wondering whether your website is optimized for mobile devices, you can check it using this tool. In this article, we won’t be talking about the specifics of the optimization, but rather the reasoning behind it. Why is it important to have a mobile version of your website? Let’s take a look at a few answers below.
Do it for the search engine
Back in 2015, the Google search system has been changed to give preference to the optimized sites in search results from mobile devices. Since then, following Google’s decision, other big search engines like Bing and Yandex have decided to follow the same path. The number of mobile sites keeps on growing, and this trend will not give up the pace of development. What does it mean for your business? The absence of an optimized version for mobile devices will rank your website lower, which means a smaller chance to be found, and that, of course, leads to fewer leads and sales.
Do it for your customers
As you probably know, people use mobile devices everywhere and all the time to perform absolutely any task, from collecting information to buying tickets because it is more convenient. Buyers in every industry need to connect and quickly find what they are looking for. Now imagine, If your site is not optimized for mobile phones, you are not able to provide your client with this experience. Having an adapted website will make your customer a lot happier.
Do it for your own sake
Having an optimized site helps to build trustful relationships between your business and your customers. It will also make you a trustworthy resource of information, services, and products, which would potentially lead to a wider awareness and more buyers.
Do it as part of the common practice
Having an optimized website has become standard practice. Most of the reliable websites have already been adapted. This way your site looks great on any device. Being up to date with the latest trends will make your business seen as relevant. Even if you offer your customers a modern or unique product, with an unoptimized site (or even worse, its absence), your customers will think that you are lagging behind the modern world and will seek help elsewhere.
Now that you have looked through our reasons behind having a mobile-friendly website, start considering your options, and think of what you might want to add or change in the mobile version of your website. Make sure to keep an eye on our blog as we are not nearly done on this particular topic. Expect more articles on website optimization for mobile devices, specifically on the most common techniques and popular tools that will help you in this.