Every business starts small in the beginning. It’s a matter of hard work to create and establish a brand. You’d better start from the very first day with the very first email so you won’t lose time and all your activities will work for building a stable name of your company and be more recognisable for the future.
One of the first things you need to think about is setting up an email. This will be one of the most important tasks to complete before starting to communicate with your future customers.
Even though there are many free options for setting up an email it is essential to invest in your brand name and set up your domain name with your business email address.
Your business email has an important role in your branding, marketing, and communication with your customers. Using your own domain name for your business email will make it look more trustable and at the same time, it will help you to make your brand more recognisable.
Credibility validation on a subconscious level
Using a free email service like Gmail or Yahoo detracts from the value you want to offer your customers. Even if your services are professional and worthy people will be confused. Usually, individuals use the service of a free email not businesses and no matter how hard you try to present yourself in a good way your email address will always raise doubts of the legitimacy of your company and you may end up losing customers. If you still don’t have your domain and hosting consider investing in one. You can check our plans and see for yourself that the placement is not large and will help you build a better recognition along with the other benefits we will mention in this article.
Branded emails are good marketing tools
Every time you send an email you’re getting your brand in front of more eyeballs. That branded email address is one more way for you to strengthen the brand and to attract new business! Create good looking signatures and include important information about the contacts of the person who is sending the message, your business website and why not the social channels of your brand.
Control over the information
Hosting your own email has a very significant difference from the free ones - you own the hosting and the rights over the information held there. This is a huge benefit because when someone leaves the company you have control over their email and the sensitive information which it may contain.
Your employes will have the ability to change their passwords and settings, but you own the administrative rights so that if they leave the company you can still access to the critical information concerning ongoing communication between your brand and your customers and partners. You also can redirect incoming e-mails from the mail of an employee who is no longer part of the company to the e-mail of another employee, who will take over the communication for which the person leaving was responsible.
Use your website hosting and domain fully, If you already paid for it.
Setting up an email is easy and doesn’t require a lot of technical skills as creating a website lets say. If you follow the steps below you will be able to set up an email with your business domain.
How to create an email, if your hosting service is based on cPanel:
When you access your cPanel just scroll down and:
Find the Email section and click on Email Accounts;
When you enter the Email Accounts page click on Create button;
Fill in the information for the new email account;
If having more than one domain, choose which one to use;
At the bottom, there are some additional fields you need to choose as what storage to use etc.;
How to name the emails you create?
Make sure there is consistency in the emails you create so the communication from all departments of your company will look in good order and will strengthen the perception for a neat communication from the brand.
How many emails you can create?
No matter the size of the company, even if you’re a one-person operation, you can have multiple emails for different operations like sales, customer service, orders, etc. This will create the impression that your company is bigger than it is, and when the time comes and you hire specialists for those roles, you can simply assign those email addresses to your employees.