benefits of having a VPS in Europe

Benefits of having a VPS in Europe

5 min read

There are a few important factors that you have to consider when choosing your hosting provider with one of the most pivotal ones being server location. It is no secret that server location can affect your business, which is why making an optimal choice when it comes to your server’s positioning is quite crucial.

If you wish to target a market in Europe then you’d need to get a server that is hosted on the continent. But why is that?

In the following article, we are going to discuss the relationship between website loading speed, internet exchange points, geolocation of the host server, privacy regulations and some other additional benefits that you can get by having a VPS in Europe.

Better privacy legislation

Over the last couple of years, information security and data privacy have been a major point of concern for many individuals online. Luckily, Europe has some of the most forward-thinking and privacy-oriented legislation, allowing you to protect not only your personal data but also that of your clients, customers and website visitors.

NSA and MI5

After the NSA and MI5 laws had some of the world's most serious security missteps and ethical violations in recent years, it’s no wonder why many business owners decided to seek high-security web hosting located out of the US and UK. They did this because they didn’t want their stored information to leak, allowing their customers and overall business structure to be protected.

GDPR - the EU’s response to privacy concerns

The General Data Protection Regulation (GDPR) was established over the last couple of years. It has drastically changed the European laws in favor of user data protection and virtual privacy when it comes to surfing the Internet in Europe.

Due to its strictness, the GDPR can be considered as one of the strongest sets of data protection rules worldwide.

All website owners are obliged to make sure that personal data is collected and processed lawfully, also making cookie consents mandatory.

Faster website loading speed

In the earlier stages of the Web, people were more patient when it came to searching and finding information on a given page. However, with Web 3.0 being on the horizon, people have learned to identify whether a given page would be useful in a matter of seconds.

This has consequently resulted in search engine algorithms also making changes. They did so by introducing user experience as a key ranking factor when determining whether a page should be higher up in Search.

Once such metric is website loading speed. Having a website that can load fast for anyone is crucial for your pages to do well in Search and to avoid high bounce rates.

Because of this, if you are going to be targeting the European market, it is absolutely necessary to get a server from a hosting provider in Europe. This will guarantee that the distance between the user requests and the server is kept shorter, allowing your website to load substantially faster.

SEO - different locations, different searches

Having your website hosted on a premium server with lots of resources and exceptional hardware, a dedicated IP address and where your targeted audience is, is quite beneficial in terms of your website’s visibility when it comes to search engines.

Also, people from different regions used different keywords and queries while also having other interests. Because of this, when you get a server in Europe, it is key to optimize your content accordingly so that you can be sure that your potential customers in Europe will be interested.

Geolocation - no more VPNs

Having a VPS server in Europe can save you time and effort if you are already using a VPN. Additionally, you can also get your own VPS-hosted VPN server that you can use to access websites and content across Europe without having to use a third-party option.

This can further protect your privacy and anonymity while browsing online and it can save you time and effort in the long run.

Competition makes services better

Another interesting fact is that there is huge competition in the European hosting industry. The market is saturated and this is something that pushes companies to get better and better in their service, customer support and to also  use premium hardware, so they can keep their customers instead of letting them go to a competitor.

Why choosе a VPS in Bulgaria?

Our web hosting company is located in Sofia, Bulgaria. The technology sector and field in the country has been on the rise for a few years now. 

Bulgaria proves to be a fast-developing IT hub for Eastern Europe. This can be beneficial for each business that needs to locate its VPS servers in Europe.

The country is famous for having a lot of well-versed individuals, capable of operating in any business. Additionally, the connection is fast and secure with major accessible Internet exchange points, making it the perfect choice for cross-continental businesses.

Technology that we at VPSBG use

We at VPSBG offer our customers premium services only. Our KVM VPS servers are powered by extremely powerful AMD EPYC CPUs and lightning-fast NVMe storage.

The VDS servers are based on the same powerful platform but with dedicated CPUs and no noisy neighbors. We also have a traditional SSD VPS based on OpenVZ 7 and the fast Intel platform.

And of course, we offer well-optimized and carefully configured shared hosting on an enterprise level where each cPanel account has its own DDoS protected IP.

Additionally, we have been accepting crypto payments (Bitcoin and Litecoin) since 2014 so you can choose to use this alternative payment method to purchase your VPS hosting. Paying with crypto has many advantages and combined with the privacy regulations in European law, your information can be completely secure and private.

Our innovative datacenter

The infrastructure of our company is colocated in SDC, which is the most modern and advanced data center in Sofia, Bulgaria.

The facility guarantees high availability services and its infrastructure is fully redundant. Every system in SDC is monitored 24/7, there are on-site security guards, several access control points and individually locked rack cabinets. 

The environment of the data center is also strictly maintained. The temperature, dust, humidity, uninterrupted power supply (UPS & generators) and internet connectivity requirements are met. 

Internet exchange

We use the Global Internet Exchange - NetIX which is considered to have fantastic Internet connectivity. It can exchange traffic with more than 8,000 direct peers with faster page-load times - more than 90% of the most popular sites. Our infrastructure is directly connected to multiple Internet exchange points with some of the most popular ones being: DE-CIX, AMS-IX and LINX.

Overall, there are quite a few advantages when you choose to buy VPS in Europe. Regardless of the sector in which your business operates, you need to choose a reliable hosting provider to which you can entrust the important information you want to host.

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