website as a marketing tool

Did you know that your website is one of the most important marketing tools of your business? That’s right. Before you start promoting its content on social media, make sure your website is in the best shape it could be. Today we will talk about the website's significant aspects, from technical points to content strategy, and how they can help you make it the most powerful marketing tool.


Is your website responsive?

Once you create a website (or in case you already have one), make sure it is responsive. What does it mean? Responsive design is an approach that makes web pages render and look well across various devices and screen sizes. In other words, check whether your website has already been optimized for mobile devices. If not, you can check our tips on optimization. Now you might ask how this will make your website a better marketing tool, and we’ve got an answer. First of all, many users browse on the go using their smartphones, and it would be a good idea to consider this chunk of potential customers. Secondly, your website will be rewarded by Google and rank higher when you optimize it for mobile devices. Thirdly, it is essential for email marketing too. Imagine you don’t have an optimized website when you send an important email as part of your marketing campaign, where the click would potentially lead to a sale. This way you could lose a potential sale.


Is it SEO optimized?

If you’re designing or redesigning your website, make sure it is optimized for search engines. What does it mean? Your website should have basic on-page SEO to rank well. Below you can find a few tips from us that will help your website have a better ranking in Google and other search engines:


  • Keyword Research. Take a word that describes your business or the products and services you offer. Then, think from the perspective of your potential customer. How would they find you and what word combination would they use? There are several useful tools for keyword research (e.g. Moz, SemRush. etc.)

  • Image optimization. Remember, that all of your website images should have appropriate and relevant names and alt tags. For this purpose, you may use a few related keywords, so it helps your website reach higher ranking positions.

  • Redirect. If you are redesigning your website, do not forget to redirect old URLs to new ones. This will help to restore the organic traffic from before. Imagine working hard to reach some organic traffic and then just lose it after a redesign. Nobody wants that.

  • Link internal and external sources. Link your internal pages by putting a link or two that would send visitors to some of your other pages. This way, you will not only optimize your website for SEO, but also it is going to be an improvement in user experience. Another important point is external link building. Find some other blogs or websites with good domain authority and ask them to publish your article or mention your business with a do-follow link. Some of the blogs allow guest posts free of charge as long as you have a unique and interesting topic for their audience. It will help your website rank better in search engines.

  • Speed is the key. Research shows that the longer it takes for your website to load, the higher a chance to lose your potential customer. We, as a hosting company, must tell you that your website speed is the key aspect to your business growth. On that note, you can check out our lightning-fast KVM VPS and stop worrying about your loading speed.


Is your website social?

Let’s be clear and concise here. Will your audience be able to share your product, article, or some kind of other information on their social media channels? How simple and convenient is it going to be? Make sure your website has share buttons. Again, think of your target audience. What social media would they use? This way you will have a better understanding of what social sharing options you would like to include. The best advertisement is a recommendation from your customer to their own network of friends and colleagues just because it is more convincing.


Is it attractive?

We are not talking about some eye-grabbing visuals or outstanding animations as part of your website design. Sometimes simplicity is a better solution. Attractive is a vague concept. Some things that seem attractive to you might not attract potential customers, and there is no universal solution, however, there are a few tips that you might find helpful.


So what can you do?

  • Make sure the main idea of your business and website is clear to your visitors;

  • Keep your design simple;

  • Write your calls-to-action short and clear;

  • Font size and color should be readable.


What should you avoid?

  • Too many navigation options. Do not make your visitors think too much;

  • Avoid using unnecessary pop-ups;

  • Stay away from playing music in the background unless you have a radio station website.


Of course, it does not mean you should limit yourself only to the above-mentioned tips, however, it might be a good idea to stay cautious while you experiment with new design or content.


Is your content engaging?

Have you considered having a blog on your website? Did you know it has some great value for your business, not only in terms of SEO? You may not be able to write several articles a week due to lack of time, but also you can not just publish a few articles and hope it would bring you sales. Maintaining a blog requires time and effort. If you think it can become overwhelming to write for a blog yourself, we recommend you hire a freelancer or even a full-time writer who can help your blog blossom. This way you can demonstrate your expertise, build trust and increase the authority of your business. If you are curious to learn how else blogging can contribute to the development of your business, read our article on this topic.

Of course, there is so much more you can do to use your website as a marketing tool, and we have only listed some of the most important points. If you haven’t used the above-stated tips yet, do it for the best of your business. And if you already use your website as one of your marketing tools, consider our article a simple checklist on the things you could use or make better.

If you find this information useful, share it with your network and let them know how these simple things can increase their website authority and business presence.

You can always contribute to our thoughts on our social media channels.

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